Non ti scordare di volermi bene (Italy)

Contact details

Name of organisation/individual

Federazione Alzheimer Italia


Via Alberto da Giussano7, 20145 Milan


02 809767




The launch of the Italian website about dementia-friendly communities and the linked inauguration of the national campaign "Do not forget to love me" 2021 took place during World Alzheimer's Month. The title of the campaign took inspiration from the song written by Lorenzo Baglioni, a well known signer and songwriter from Florence who decided to talk about his experience with dementia in his family. Lorenzo involved in this project Paolo Ruffini, a famous Italian actor, who also had experience with dementia. Together, they sand this song and produced a video. The aim of the website is to create a network of informed citizens and make them able to relate to people with dementia and make them feel at ease in their communities, as well as initiating a process of social change whereby people with dementia can feel completely welcome and included. The aim of the national campaign is complementary to the website's one; to raise public awareness, fight the stigma and involve as many people as possible in becoming Dementia Friends.