The third place for 2023 was awarded to Hogeschool Windesheim (Windesheim University of Applied Sciences, Netherlands) for “Assess your assumptions”.
The campaign was presented by Gili Yaron. Studies by the Hogeschool Windesheim research group “Living Well with Dementia” found that health and social care professionals hold stereotypical beliefs about people with dementia especially those from minority ethnic communities. Addressing these beliefs is vital to ensure this group receives good care and support. Based on input from professionals and informal carers, the Hogeschool developed a pocket-sized card deck featuring 16 common misconceptions about culturally sensitive dementia care, to be used as conversation starters or ‘serious games’ (e.g. stereotype bingo) in practice and education.