"Be remembered" is the message from Eli Lilly & Co (Lilly) to policymakers in a newly-published EU Observer article titled "Optimising Alzheimer's disease health care pathways across Europe" and in its corresponding animation video, inspired by the company’s special symposium at the 33rd Alzheimer Europe Conference in Helsinki. At the symposium, “Optimizing Alzheimer's disease health care pathways today: best practices in action", European Working Group of People with Dementia member Marguerite Keating made vital and moving contributions as a speaker and her voice and story feature strongly in the new article. In the article and corresponding animation video, Lilly stresses that “policymakers have a unique opportunity to be remembered for improving the Alzheimer’s disease care pathway and transforming the way the disease is managed”.
Read the article: https://euobserver.com/stakeholders/157773
Watch the video: https://www.youtube.com/watch?v=3aMlamj5vho
