The General Election 2024 took place in Ireland on 29 November 2024. The Alzheimer Society of Ireland (The ASI) launched an effective election campaign called ‘Deliver on Dementia – Make a Pledge to Keep Dementia a Priority’ which called on all candidates to pledge their support for those living with the condition and their family carers. Political engagement is a cornerstone of The ASI advocacy strategy. Long-term improvements in community care and support for carers are just some of the issues they look for in government support. In Ireland, elections provide a key opportunity for advocacy, as the political system opens up. Politicians must reconnect with communities, outline achievements, and share future plans. For three weeks, even senior leaders knock on doors to seek votes.
The ASI created a concise list of requests for candidates to endorse improved dementia assessment and treatment, more home care hours, better pay and conditions for employees, and addressing service gaps, particularly in rural or disadvantaged areas. Although the national media agenda was dominated by issues like housing and the economy, it capitalised on its unique strengths. Two advocacy groups—the Irish Dementia Working Group (composed of people living with dementia) and the Dementia Carers Campaign Network (made up of carers)—brought the campaign to life. These groups connected with candidates and engaged with local media. The ASI secured 265 pledges from approximately 640 candidates across all political parties. Advocates met with leaders of all seven major parties, either formally or informally, presenting The ASI’s manifesto.
Of those who pledged support, 86 were elected to the Irish Parliament (Dáil Éireann), comprising nearly half of the 174 members. This significant representation underscores growing recognition of dementia as a critical social issue. Currently, The ASI is working to influence the Programme for Government, advocating for six key priorities. “We must ensure that dementia remains a priority for the new Government and through our advocate groups we can give a voice to creating a more dementia inclusive Ireland”, said The ASI. You can find out more about the campaign, at: www.dementiapledge.ie