The Alzheimer Society of Ireland (The ASI) launched its 8th annual “Denim Day for Dementia” fundraising campaign, set to take place on 28 February. This year, online content creator, digital marketer, and mother of two, Dearbhla Toal from Belle Azzure, has joined The ASI as their newest ambassador and is calling on the public to support the cause by wearing denim in solidarity with the 64,000 people living with dementia and their families in Ireland. The campaign invites individuals, schools, offices, and community groups to participate by wearing denim on the designated day to raise vital funds for dementia services. For Dearbhla, this cause is personal.
Ahead of the launch, Dearbhla said: “There are over half a million people across the country whose families have been affected by dementia; it’s a reality that many of us will know someone living with this condition, or we will know their families. This figure is going to continue to rise into the future and that’s why I’m getting behind Denim Day for Dementia." The ASI is aiming to raise EUR 4 million in 2025 to continue providing essential services such as the National Helpline, Day Care, Home Care, Family Carer Training, and Social Clubs. Nikki Keegan, Interim Head of Fundraising at ASI, expressed her enthusiasm for Dearbhla’s involvement: “Denim Day is a fun and easy campaign for people to get involved with – it is essential to help us maintain the standards of care that we provide." To sign up for #DenimDay4Dementia, visit: www.alzheimer.ie