On the morning of 11 December, Alzheimer Europe was delighted to host a workshop on “Advocating with success”, delivered by the Fourtold team as part of their pro bono programme. Together with our members – national Alzheimer's associations from across Europe – we discussed actionable recommendations on how to communicate effectively and integrate communications tools into impactful advocacy strategies. A big thank you to the Fourtold team – Nicola Scocchi, Adam Kaznowski and Juan José Fernández Romero – for their insights and commitment to this initiative. Fourtold is an international reputation management and policy advisory consultancy. Find out more: https://www.fourtold.eu/