On 6-7 November, the 13th International Congress of Person-Centered Medicine took place in Reykjavík, Iceland, under the theme “Treatment and Care for Dementia through Person-Centered Medicine”. The event was organised by the Alzheimer Iceland, in collaboration with the International College of Person-Centered Medicine and brought together participants from across Europe and beyond, including healthcare professionals, researchers and representatives of patient organisations. On 7 November, during the session on “The role of patients and their families in policy making”, Alzheimer Europe was represented by Sarah Campill (Public Involvement Officer), who presented Alzheimer Europe’s work during her speech “Giving a voice to people with dementia and carers in research and policy development”. Emil Emilsson, a member of the European Dementia Carers Working Group, from Iceland, also shared perspectives from lived experience during his speech “Perspectives from a male caregiver”. His speech was met with a standing ovation by the attendees who were deeply moved and inspired by Emil’s courage, vulnerability and strength.