Alzheimer’s Society (United Kingdom – England, N. Ireland and Wales) recently released a new photography series to launch its 2025 Forget Me Not Appeal which aims to “end the devastation caused by dementia”. Alzheimer’s Society celebrity ambassadors Anna Richardson (TV presenter), Gareth Locke-Locke (reality TV star) and Meera Syal CBE (comedian) feature in a powerful and inti-mate series of images – Unforgettable Frames – shot by celebrity photographer Sam Riley. Unforgettable Frames sees the celebrities, who all have personal experience of dementia, opening up family photo albums to share intimate photos of their lives before dementia devastated their families, and their personal reasons for wearing their Forget Me Not badge. Read the full story, here: https://www.alzheimers.org.uk/news/2025-06-02/celebrities-launch-our-forget-me-not-appeal-striking-new-portraits
Watch a video about the initiative, here: https://www.youtube.com/watch?v=0yrXaB3jsSQ
Pictured: Meera Syal’s portrait for the “Unforgettable Frames” series. Photo credit to Alzheimer's Society, Sam Riley and David Harrison (1)