Following the popularity of Alzheimer’s Society’s annual Memory Walk events, the charity took a step in a new direction by launching three brand-new walks earlier this month. Ready Steady GLOW encouraged supporters to shine a light on dementia at the exciting new night time walks in London, Manchester and Bristol. A tide of ‘glow-getters’ across the country took to the streets, raising a remarkable GBP 350,000 (EUR 411,100 approx.) in the process. Many chose to honour the name of the event and dress up in combination of glow-in-the-dark outfits, colourful costumes and accessories.
Transforming Memory Walk into a nocturnal event enabled thousands of people to unite against dementia after dark, taking a moment to reflect on who they were walking for and share the evening with others who are going through or have been through similar experiences to them. A feature of each walk was a twinkly Memory Tree adorned with messages of love, hope and support; providing an opportunity to remember and celebrate loved ones who are living with dementia or have passed away. The premise behind Ready Steady GLOW and Memory Walk remains simple – providing a chance for walkers and volunteers alike to come together, share their experiences while taking part in an organised fundraising event. To find out more about Ready Steady GLOW and other Memory Walk events organised by Alzheimer’s Society please visit memorywalk.org.uk.