Spominčica (Alzheimer Slovenia) has been recognised by retail chain Mercator as one of the organisations that wholeheartedly contribute to improving the quality of life in communities. Through its participation in the friendly neighbourhood campaign, Spominčica – Alzheimer Slovenia was given an opportunity to present and enhance its activities for people with dementia and their families. The Mercator campaign, which promotes mutual support and community connections, ran from 14 November to 31 December. During this time, customers could vote for selected organisations by using codes received with the purchase of products marked with the friendly neighbourhood label. The collected votes would determine the amount of donations Mercator would allocate to support organisations across Slovenia.
Spominčica's activities within the campaign
Spominčica actively participated in the campaign alongside its branches, dementia-friendly points, volunteers and members by organising presentations of its activities in numerous Mercator stores throughout Slovenia. These efforts further raised awareness of the organisation's mission, which include:
• Spreading knowledge about dementia
• Encouraging understanding and mutual support within the community
• Reducing the stigma surrounding dementia
• Providing support for people with dementia and their families.
Participation in the friendly neighbourhood campaign marked a significant step for Spominčica in reaching a broader audience and strengthening its programmes. The votes of Mercator's customers will support the organisation to continue creating dementia-friendly environments and intensify efforts towards an inclusive society. “May the friendly neighbourhood campaign inspire greater kindness and connection throughout Slovenian communities. Together, we create friendly neighbourhoods!” said Spominčica.