When the Covid-19 pandemic made live events impossible, The Alzheimer Society of Finland (Muistiliitto) thought about the ways to reach people online. Webinars have been a successful way to do this. Muistiliitto organised several webinars this year, for example during Brain Awareness Week and Memory Week. A webinar about active everyday life and rehabilitation was organised with partners and took place in late September. Each of the webinars had audiences in the hundreds and their feedback has been positive.
“With advertising on social media, we were able to reach people who didn’t know about us before”, said Anne Leinonen, Communications Coordinator at The Alzheimer Society of Finland. “With webinars we can reach people all around Finland. We feel that they are an important part of our activities, and we will continue to organise them even when the pandemic is over”, she stated.
