On 9 September, the PROMINENT project launched a campaign for World Alzheimer’s Month to present its research in plain language. PROMINENT is a public–private partnership funded by the Innovative Health Initiative that aims to improve precision medicine in Alzheimer’s disease by developing digital tools to support clinical decision-making and by validating new diagnostic approaches. The campaign highlights how this work may bring benefits for people with dementia, carers and health systems, through quotes from consortium partners and members of the Public Advisory Board. The running thread of posts can be followed here: https://x.com/search?q=(from%3AIHI_PROMINENT)%20until%3A2025-09-22%20since%3A2025-09-10&f=live&src=typed_query
