Alzheimer Scotland has unveiled a refreshed logo and visual identity as part of a wider brand update following the organisation’s move to a new National Office and change of registered address. The refreshed identity reflects the charity’s continued growth while reinforcing its longstanding commitment to supporting people living with dementia, their families and carers, and working towards a Scotland where nobody faces dementia alone.
The previous “three people” logo had represented Alzheimer Scotland for more than 45 years, symbolising a person living with dementia supported by a carer, who in turn was supported by Alzheimer Scotland. While the organisation’s visual identity is evolving, the values and meaning behind the original logo remain an important part of its history.
Care continues to sit at the heart of Alzheimer Scotland’s work, alongside a broader ambition to help prevent dementia where possible, deliver high-quality support and care, and invest in the systems and structures that enable brain health and dementia research to thrive. The updated brand identity has been designed to better reflect the organisation’s strategic priorities of Prevent, Care and Cure, while reinforcing its position as Scotland’s leading dementia charity.
The new logo was developed with input from people living with dementia to help create an identity that is more dementia friendly, relatable and representative of the communities Alzheimer Scotland supports today and in the future.
Alzheimer Scotland is retaining its distinctive purple brand colour while introducing an updated colour palette to improve flexibility and readability across digital and printed materials. The refreshed design aims to make information clearer and more accessible for people engaging with the charity’s services and wider work.
Although the organisation’s appearance is changing, its purpose remains the same: Alzheimer Scotland remains committed to supporting people living with dementia, their families and carers, and ensuring that nobody faces dementia alone.
