This year, for World Alzheimer’s Day, France Alzheimer and related diseases focused its message on inclusiveness and the necessity for all citizens to take into consideration people living with dementia and their caregivers. The association’s main objective was to raise awareness among society and to remove the stigma around the disease and its consequences. France Alzheimer launched a national campaign, the effects of which will last long after the 2019 World Alzheimer’s Day. Their campaign has three main aims:
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to raise awareness and to train the major local actors (police, fire departments, etc.), with the help of its nationwide network of volunteers;
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to broadcast a unifying symbol of recognition to show their strong support for people living with dementia;
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to invite the mayor of every city in France to sign their pledge “Alzheimer Caring City” and to commit to engage in an inclusive approach.
For World Alzheimer’s Day, France Alzheimer also built aVillage Alzheimerin the centre of Paris, which was open for free to the public from 20 September to 22 September. This Village enabled the association to welcome and inform the general public. They provided specific and relevant information about the disease, care services, research programmes and so on. Finally, their web-radio broadcasted all day long, alongside conferences and workshops presented by experts in the field of Alzheimer’s disease and dementia.
