Alzheimer’s Society (UK) has brought out a short and impactful campaign ad, emphasising some of the challenges facing carers of people with dementia. The two-minute film is an intimate and sensitive portrayal of a woman’s daily life as she cares for husband with dementia and battles, fruitlessly, for much-needed support. It is released at a time when the UK’s social care system is once again under scrutiny, with campaigners calling for a clear, budgeted plan to ensure reform.
Alzheimer’s Society’s aim is to raise awareness and also encourage people to sign its "Cure the Care System" petition, which can be found here:
Cure The Care System | Alzheimer's Society (alzheimers.org.uk)
Watch the short film, here:
