In preparation for the global World Alzheimer’s Month campaign, Alzheimer’s Disease International (ADI) is developing materials and a programme of training and support for its 94 member associations across the world. The theme for 2019 – “Let’s talk about dementia: end the stigma” - is something which speaks to a huge challenge in the global dementia community. The campaign aims to encourage those often difficult first conversations about dementia, and to stimulate people to seek out information, advice and support. ADI has prepared a “Guide to planning a successful World Alzheimer’s Month Campaign”, which contains guidance on organising events, engaging with the government, tips for media and social media, and how to measure the success of a campaign. The guide is available to download on the World Alzheimer’s Month campaign website, where new materials will be added in the coming months, including posters, flyers and social media assets, made available in multiple languages. During the month, ADI will launch the World Alzheimer Report 2019 on the topic of stigma. This important report will be based on the findings of the biggest global survey on attitudes around dementia, and will be supported by case studies, expert essays and evaluation of programmes to tackle stigma. For more information and to see how you can raise awareness of dementia during World Alzheimer’s Month visit https://www.worldalzmonth.org/
