The Alzheimer Society of Ireland (ASI) has launched its annual nationwide Denim Day for Dementia, with model and entrepreneur Joanna Cooper as the face of the fundraising campaign. Joanna Cooper is calling on Ireland to support Denim Day for Dementia on Friday 3 March, to raise funds for vital dementia supports and services. Ms Cooper, ASI ambassador, is asking members of the public to don their denims – to the crèche, their school, their place of work or wherever they are – on 3 March and donate to support families impacted by dementia. She has a personal connection to the condition, as her mother Terri was diagnosed with dementia in 2021. Joanna has teamed up with The ASI in the hopes of helping others who have been impacted by the condition. The ASI Head of Fundraising Mairead Dillon said: "We’re so pleased to welcome Joanna Cooper as The ASI’s latest ambassador and extremely grateful she is supporting our 2023 Denim Day for Dementia Campaign to help raise vital funds for families living with dementia." Registration for Denim Day is open now at https://alzheimer.ie/
