Inclusion is the keyword of the Alzheimer Portugal campaign that was launched for World Alzheimer's Day, with the support of Roche, aiming to raise awareness among the Portuguese population about the role that each one can play in fighting stigma and promoting wellbeing, quality of life and social participation of people living with dementia and their families. The campaign is based on the song "Every note brings a story" which the famous Portuguese songwriter, João Só (pictured, third from left), specially created for this occasion. It’s a beautiful melody that wants, through notes and chords, to remind us that we are all the same, in a message which draws attention to the need to promote a more inclusive society.
After the campaign launch event on 12 September, the initiative and the song were disseminated on Alzheimer Portugal's social media channels and generated the opportunity to talk about dementia on Portuguese television and radio and in the newspapers. Despite the intense and long-term work that the organisation has been developing, it remains a great challenge to raise awareness in the community about what it is like to live with Alzheimer's disease or another form of dementia and Alzheimer Portugal believes that through music, a universal language that has the power to unite us, "we can reach people's hearts and achieve positive social change." As the songs says: “Some more remembered, others less”, we are equal, “in search of the right tone / Equally, looking for affection / Equal, in the desire to be close” to each other. Watch the video: