An Italian version of Alzheimer Europe's new set of guidelines for the ethical and inclusive communication about/portrayal of dementia and people with dementia has been published, translated by Alzheimer Italia. The guidelines were developed in tandem with the European Working Group of People with Dementia (EWGPWD) and are targeted at the media, researchers, journalists, policy makers and anyone responsible for the portrayal of or communication about dementia in the public domain. Originally launched (in English) in January 2023, the guidelines are structured around 14 statements, each constituting a piece of advice and followed by a more detailed explanation, and in some cases by a few quotes from members of the EWGPWD and one from a supporter. Alzheimer Europe is delighted that its member association Alzheimer Italia decided to translate this document into Italian and to hear that the publication is now being distributed as part of the standard material that they give to journalists.
Mario Possenti, Secretary General at Federazione Alzheimer Italia and Honorary Secretary on the Board of Alzheimer Europe, said: "We at Federazione Alzheimer Italia have always fought against the stigma surrounding dementia, and this battle also passes through language. Being able to spread this guide in our language is therefore essential because raising awareness among people - especially those who communicate, speak and write in public - on the importance of using respectful and inclusive words also means making them aware of the need to build a respectful and inclusive society. The fact that it was created by those who live with dementia makes it an even more valuable tool." The new Italian version of the guidelines can be downloaded from the Alzheimer Europe website, at: