Dementia Action Week – Punjabi content (United Kingdom)

Contact details

Name of organisation/individual

Alzheimer’s Society

Address

43-44 Crutched Friars
London
England
EC3N 2AE

Telephone

0330 333 0804

E-mail

Ellie.Jerman@alzheimers.org.uk

Website

https://www.alzheimers.org.uk/


Description

As part of our Dementia Action Week campaign, we ran a pilot project to create informational materials for the Punjabi speak community. This group was chosen as research suggests people from South Asian communities are more likely to develop dementia than the general UK population. We chose Punjabi because it is the third most spoken language in the UK and therefore a powerful way to reach more people. The initiative looked to create bespoke informational content on dementia that better represented the Punjabi community and also specifically addressed cultural perceptions and stigma around dementia.

Video

Website

https://www.alzheimers.org.uk/

 

Acknowledgement
Alzheimer Europe gratefully acknowledges the support of the sponsors of the Alzheimer Europe anti-stigma award: Alzheimer Europe Foundation, Biogen, Lilly and Roche.
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