"Small Games, Big Memories" "Small Games, Big Memories" is the name of the awareness campaign promoted by CBRE to mark World Alzheimer's Day. The project, developed with the creativity of the advertising agency Brandhunters, was activated on 20-21 September at Forum Madeira - a big shopping centre in Funchal, Madeira (Portugal). 21 September marks World Alzheimer's Day, and Forum Madeira was joining the occasion with an initiative that transforms a simple gesture into an act of awareness. Just like the body, the mind also needs daily training. Small habits, such as listening to music, exercising, reading, remembering stories, or playing games, can strengthen the mind, prevent neurological diseases, and improve quality of life.
Therefore, during the weekend of 20-21 September, Forum Madeira visitors received, at the Information Desk, an exclusive book with a set of cognitive stimulation games to help strengthen their brains in everyday life, as well as practical and accessible information about Alzheimer's disease: symptoms, prevention, and the role of caregivers. Throughout the weekend, the awareness campaigns unfolded throughout the shopping centre and for World Alzheimer's Day, the entire Forum Madeira team, including staff from administration, the Information Desk, maintenance, and cleaning departments wore Brain Booster t-shirts, reinforcing their commitment to this cause. All information about the campaign is available on the Forum Madeira website: ALZHEIMER'S HIDES MEMORIES. THE CAREGIVER REMEMBER THEM – Forum Madeira – Shopping Center, as well as on the website created for this campaign: www.brain-boosters.org, which aims to continue this project, which we consider to be of enormous importance.