Following a competitive application process, the English Football Association (FA) has chosen the Alzheimer's Society as their charity partner for the next two football seasons.
The 2021-2023 charity partnership will be officially launched at the Community Shield match between Manchester City and Leicester City, which will take place on Saturday 7 August. Through this partnership, the FA and the Alzheimer's Society will work together to raise awareness of dementia, fundraise and tackle stigma around the condition, building dementia-friendly football networks and facilities to help people living with dementia and their families to continue enjoying the game. The FA and local football clubs will also be able to refer their staff, players and supporters to the Alzheimer's Society for dedicated dementia support.
Commenting on the announcement, Kate Lee, Chief Executive at the Alzheimer's Society, said: "For so many fans and former players living with dementia, that passion and common interest is their form of escapism after a diagnosis…Together, we can help ensure that millions of football supporters and their families know our services are here, change how fans and players receive support and create a dementia inclusive industry, so people with dementia can continue to remain part of the game."
