The promotional slogan chosen by the Confederación Española de Alzheimer y otras demencias (CEAFA), the Spanish Confederation of Alzheimer's and other dementias, for this year's World Alzheimer's Day was: “Somos específic@s” (We are specific). The aim was to raise awareness and then demand that the country's administrations take dementia into consideration, as it is a condition that must be specifically addressed and attended to. This year's World Alzheimer's Day image consists of a puzzle with one of the pieces in a different colour that does not fit in with the rest, representing the singularity and specificity of dementia. CEAFA wanted to fill social networks with puzzles to reach as many people as possible, so they created a protocol to collaborate in this action and provided all the material necessary to perform it.
This campaign had great support on social networks and has become a highly shared initiative, showing support for their collective. Adif (Railway Infrastructure Administrator) collaborated with CEAFA for World Alzheimer's Day by projecting the a video “Somos especific@s” on the screens and digital supports of several main train stations all over Spain, during the week of 17-23 September. Several public buildings in Spain (such as City Councils, Congress of Deputies, Senate, etc.) showed their support by illuminating their façades in green on World Alzheimer's Day. The president of CEAFA, Maria Dolores Almagro Cabrera, the executive director, Jesús Rodrigo Ramos, and the members of PEPA (Panel of Experts of People with Alzheimer's) were interviewed on television, radio and in the written press. For further information:
https://www.ceafa.es/es/que-hacemos/dia-mundial-del-alzheimer/dia-mundial-del-alzheimer-2024