Alzheimer Europe is pleased to again be an Endorsing Partner of the International Psychogeriatric Association's Older Adults Mental Health Awareness Week. Now in its third year, the event runs from 1 October, the United Nations' International Day of Older Persons, until 10 October, World Mental Health Day. Hosted by the International Psychogeriatric Association (IPA), Older Adults Mental Health Awareness Week focuses on raising awareness of the importance of Better Mental Health for Older People and of the impact of ageism on health outcomes. It also aims to highlight the importance of respecting the human rights of older persons with mental health conditions.