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Irina Shevchenko – a founder and director of the Charitable organization “Nezabutni”, which helps people with dementia in Ukraine.

Irina has a marketing background (being a head of MRK department of Mattel brands in Ukraine for 8 years), but for the latest 5 years is working in the field of charity.

Irina launched the first project against ageism in Ukraine and afterwards organized Nezabutni Foundation (“nezabutni”- “unforgettable” in Ukraine), which is the only active organization in Ukraine that specializes exclusively on the issues of dementia. When the war started, together with her daughter and her parents Irina fled from Ukraine to Geneva and continues working from there.