Basket | Login | Register


Public awareness campaigns

Prevention, DFCs, Awareness

This section is specifically focused on raising awareness of dementia and other measures aimed at de-stigmatising the condition. There is some overlap with the previous section on dementia-friendly communities in terms of the intention of both, however, as there was considerable difference in approach, they have been distinguished within this document.

Encouraging timely diagnosis

The Northern Irish and Welsh strategy includes a high level outcome about the importance of ensuring that people are aware of the early signs of dementia, the importance of a timely diagnosis and have an understanding of where they can go to get help. Similarly, the Greek strategy commits to running public-facing information campaigns which both challenge stigma and encourage people to seek an earlier diagnosis.

The Maltese, Portuguese and Slovenian strategies propose similar approaches for information campaigns focused on increasing awareness and understanding of dementia and encouraging help seeking behaviour, as well as providing information about the condition, risk factors and preventive measures, the value of early diagnosis and the availability of support services.

Reducing stigma

The Austrian, Cypriot, Czech, Finnish, Flanders, German, Irish, Israeli, Italian, Maltese, Northern Irish, Portuguese, Slovenian and Swiss documents all focus on the need to change the societal understanding and awareness of dementia, with the primary aim of reducing the stigma and negative perceptions associated with the stigma associated with dementia through the use of information or public awareness campaigns in some form. It was also common amongst these strategies to include the need to raise awareness amongst public-facing professions.

The French neurodegenerative strategy commits to raising awareness of such illnesses and the effects on the day to day lives of people with the condition and their carers, with the specific aim of reducing stigma. As part of this, the strategy also focuses on how to ensure people are able to stay in their own homes and within their communities.

Additionally, Flanders focused on the need to encourage people with dementia to continue to participate in their  community, with a specific ‘Forget Dementia, Remember the Person’ campaign as part of the commitment.

As part of its campaign, the German strategic document proposes to include information to improve people’s knowledge of diagnosis and treatment, with partners involved in the development of the document agreeing to coordinate efforts around World Alzheimer’s Day (21st September) to raise awareness.

In relation to this area, the Czech strategy commits to developing and applying a methodology to assess the stigmatisation experienced by people with dementia.

The Norwegian strategy proposes a campaign focused on both reducing physical and social barriers in society which prevent people with dementia from participating on an equal footing, with patient organisations involved in the development of the campaign.

The Austrian and Swiss both focus on health literacy focused on raising population awareness, reducing stigma, targeting information for people with dementia and their carers, whilst also targeting working age people who may be at higher risk of developing the condition. Additionally, the former also proposes the development of a code of good practice for media information related to dementia.


The Maltese strategy was the only one which made specific reference to promoting the work of the Maltese Dementia Society and other non-government organisations working in the field of dementia.

The Israeli strategy acknowledges the need to work with civil society to develop information resources which are societally and culturally appropriate.



Last Updated: Monday 29 April 2019