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France Alzheimer’s national campaign for a more inclusive society is supported by over 200 cities/departments

Thursday 19 March 2020

Last year, France Alzheimer and related diseases chose to focus its message on inclusiveness and the necessity for all citizens to take into consideration people living with dementia and their caregivers. The organisation’s main objective is to raise awareness among society and to dismantle the stigmas around the disease and its consequences.

France Alzheimer launched a national campaign on World Alzheimer’s Day 2019, which will have a long-lasting impact. The campaign has three main axes:

  • raising awareness and training the major local actors (police, fire departments, etc.), with the help of France Alzheimer’s nationwide network
  • broadcasting a unifying symbol of recognition to signal support for people living with dementia
  • inviting mayors of every French city to sign the France Alzheimer pledge “Alzheimer Caring City” and engage in an inclusive approach.

The unifying symbol (pictured) has been shared repeatedly and will continue to be broadcast as widely as possible. It is a useful tool to spread awareness and emphasise the necessity to show more support to people living with dementia and their caregivers. So far, more than 200 cities and/or departments have signed the pledge “Alzheimer Caring city” and after the local elections of March 2020, we will keep on spreading the need for more understanding and active cities, villages, departments… Concerning the training of major local actors France Alzheimer has been able to contact national or local federations and is still working on developing a specific training offer.