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The Innovative Medicines Initiative gathered its communication experts for a workshop in Brussels

Tuesday 02 April 2019

On 2 April (Brussels, Belgium), about 70 communication experts attended the Innovative Medicines Initiatives (IMI) Projects Communication Event.

During the meeting, a broad range of experts provided insights on examples of good communication and best practice, followed by fruitful discussions.

Presentations addressed topics such as:

-       IMI communication channels available to IMI projects;

-       European Commission and Publications Office channels available to projects;

-       current and future trends in communications.

In addition to these presentations, three IMI projects were invited to introduce their communication strategies where they provided the audience with examples of how and why they engage with different audiences.

The day concluded with workshops on topics revolving around questions such as how to motivate individual partners to engage in communication activities but also on how to deal with criticism.