SS3. The 7 summits climb for Alzheimer's
Detailed Programme, abstracts and presentations
The 7 Summits Climb for Alzheimer’s: Memories are Everything is a year-long campaign launched in November 2010 by mountain climber and Alzheimer’s disease advocate Alan Arnette to scale the 7 summits, the highest peak on each continent, to raise awareness of the growing prevalence and caregiver burden of Alzheimer’s disease. Arnette is also striving to raise USD 1 million to advance Alzheimer's research, provide support for family caregivers and all those affected by the disease. To date, Arnette has summitted the first three of the 7 summits, Mt. Vinson in Antarctica (Summitted: 12/9/2010), Aconcagua in Argentina (Summitted: 01/29/2011), and Mt. Everest in Nepal (Summitted: 05/21/2010). He is currently climbing Denali, also referred to as Mt. McKinley, in Alaska.”
Arnette climbs in memory of his mother, Ida Arnette, who passed away in 2009 from Alzheimer’s. As his mother’s caregiver, Arnette learned about the devastating impact of this disease. The experience transformed Arnette into a champion for the fight against Alzheimer’s, and he now devotes his life to being an Alzheimer’s advocate. The 7 Summits Climb for Alzheimer’s illustrates the culmination of his passion for mountaineering and commitment to the Alzheimer’s community. Through his climbs, Arnette is rallying the community and providing hope for the millions of people across the world that Alzheimer’s touches.
Supporting Arnette on this initiative, the Alzheimer's Immunotherapy Program of Janssen Alzheimer Immunotherapy and Pfizer Inc., is funding Arnette’s climbs. All money he raises from donations will go directly to the organizations he has selected: the Alzheimer’s Association to advance research and provide support for all those affected, the Cure Alzheimer’s Fund (CAF) to advance Alzheimer’s research and the National Family Caregivers Association (NFCA) to provide support for family caregivers. Advocacy partners have been instrumental in communicating key campaign messages – including the economic and emotional burden of this devastating disease – to an audience of those impacted by Alzheimer’s and their family caregivers.
The campaign uses multiple digital platforms to generate awareness among the general public, including a campaign website (www.climb4ad.com) and Facebook page (www.facebook.com/Climb4AD). Additionally, the campaign uses Arnette’s existing following through his Twitter handle (http://twitter.com/#!/Alan_Arnette), blog (www.alanarnette.com/blog/) and website (www.alanarnette.com) to reach people. Using these channels, Arnette has created a sense of community, sharing real-time updates about his 7 summits climbs and his inspiration for embarking on this challenge, as well as bringing to life the need for more research and support for Alzheimer’s. Social media, advocacy participation and press attention have created widespread interest in this campaign. As a result, website traffic, following Arnette across all platforms and donations are all on the rise.
This integrated campaign is successful not only because it provides an opportunity to increase awareness of the impact of Alzheimer’s among the greater public, but also because it provides vehicles to engage the Alzheimer’s community around Arnette’s efforts.
Arnette’s campaign is proving to be a valuable vehicle to raise awareness of Alzheimer’s and the urgent need for funding. His inspiring and extraordinary personal quest provides a unique platform for a wide range of outreach to engage others in this remarkable effort.
This special symposium is sponsored by Janssen.
Last Updated: lundi 05 septembre 2011